Lift was created with the goal of inspiring patient confidence by equipping them with reliable and easily accessible information. Lift set out on a mission to empower everyone to make better informed decisions around cannabis. Though in its earliest stages Lift resembled a simple educational website, it immediately resonated with Canadians looking for a credible and trustworthy source of cannabis information and news.
Since then Lift has grown rapidly to host major industry events, offer breaking news and analysis and pioneering some of the industry’s most innovative products. It has emerged as the industry’s voice in Canada and one of the world’s most innovative cannabis companies. An expansive technology and media brand covering every facet of the cannabis industry - both in-person and online - Lift has become the meeting place for cannabis.